Superfluous Rants

Warner Bros. has set July 20, 2012 as the release date for Christopher Nolan`s third Batman movie. I am getting ready for the 2 year prep time for rumours, the precious hype, the craving for info and pictures,  the yearning and anticipation etc. I hope WB once again employs 42Entertainment to do a viral marketing campaign for the third movie as the viral marketing for the Dark Knight was not only engrossing and rewarding for the fans but also revolutionary when it came to marketing a film.
Interestingly, Sony Pictures is slated to release their Spider-Man reboot film a little over two weeks prior to this on July 3, 2012. So in the summer of 2012 while the franchise icons of DC Comics and Marvel Comics duke it out in the box office, my brother (Spider-Man lover) and I (Bat-head circa 1989) will be engaged in countless debates and arguments trying to 1-up one another!